商務英語(授課教師:古如君)

  • 2018-08-13
  • Admin Admin

  • 課程基本資料
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課程名稱 商務英語
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課程英文名稱 Business English
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授課教師姓名 古如君
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每期上課時數 ■42期 21小時、□42期30小時、
■43期 21小時
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上課日期 週一、□週二、□週三、□週四、□週五
42:10/1,10/8,10/15,10/22,10/29,11/5,11/12
43:11/19,11/26,12/3,12/10,12/17,12/24,1/7
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預計招收人數 20
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全英語教學 ■是  □否
 
 
貳、課程教學計畫
教學目標及特色 本課程是一門因應國際商務從業人員所需要的實務職場技能所開的一門整合式實用商務英語課程。本訓練課程共42小時,課程內容結合商務知識(core business knowledge)和英語聽說讀寫技能(language skills)。課程主題涵蓋行銷(marketing),人力資源(human resource),生產(production),商務禮儀(etiquette),保險(insurance),科技(technology),激勵士氣(motivation) 等8個核心商務主題所需的字彙片語,以及情境應用的相關語法結構。
另一個主要的特色是加強聽力理解,口語表達,以及閱讀摘要自經濟學人雜誌(The Economist)的相關單元主題短文,表達思想觀點和討論模擬商務案例(a problem-solving activity)的專業英語溝通能力。
授課方式以全英文教學,依單元主題設計分組討論活動。
適合修習對象 □ 高中生、■大學生、■社會人士(具高中學歷)、■社會人士(具大學學歷)
先修資格 無商學基礎可、無要求
課程內容大綱 (請填寫每週次的授課內容,若有作業及口試 請打V
週次 授課內容 作業 考試
1 Unit 1 
Talk about company
Explain your jobs and job activities
How to write emails
p.14
Problem-solving:
Systemax,a British company, exporting to Mexico
 
2 Unit 2 Data
Why do company collect data?
Checking information
Say the numbers
p.22
problem-solving:
eBay
 
 
3 Unit 3 Etiquette
Business etiquette
Bad manners at work
Business etiquette in other cultures
p.30 problem-solving:
A workplace bully
Review 1
 
4 Unit 4 Image
Describing products
Promoting the Image of the brand
p.40
problem-solving:
Volkswagen bugs
 
 
5 Unit 5 Success
What is success?
What makes a company successful?
Telling a story
Setting up a new business
p.48
problem-solving:
Sunshine Foods
 
6 Unit 6 Future
Financing ventures
Venture capital
Making business predictions
p.56
problem-solving:
Risky ventures
Review 2
 
7 Unit 8 Job-seeking
The on-line job market
Explaining what to do
Preparing a CV for a job.
p.74
problem-solving:
For love or money?
 
8 Unit 9 Selling
Promoting the product
A product launch
Making suggestions
p.82 problem-solving:
Guerrilla marketing
 
9 Unit 10 Price
Pricing Strategy
Describing a graph
Review 3  
10 Unit 11 Insurance
Honesty is the best policy
Insurance Fraud
Expressing arguments
p.100
problem-solving:
 
 
11 Unit 12 Service
A complaint is a gift
Complaining
Dealing with problems
p.108
problem-solving:
How to solve poor customer service at House & Home, a chain of warehouse-style store
 
12 Unit 13 Productivity
Revolution in the car industry
Efficient stock control
Managing time
Review 4  
13 Unit 14 Creativity
How to be a brilliant thinker
Developing company creativity
Finding creative solutions
Review 5  
14 Unit 15 Motivation
Personal qualities
Management styles
What workers need in order to feel motivated
Final Oral Presentation V
聯絡方式 cathyku@nccu.edu.tw
教材 Intelligent Business Coursebook Pre-Intermediate
ISBN: 0582848016 書林出版社