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你是否對廣告的製作充滿好奇？想了解從創意構想到完整廣告活動的過程嗎？歡迎加入我們的專題講座，深入探索廣告創作背後的溝通藝術！在這次演講中，John Murn 將介紹如何從各種溝通形式將廣告訊息的概念從想法轉化為完整活動。廣告是一個需要考量商業與創意的產業，這場引人入勝的會議將展示廣告專業人士所面臨的多種互動，包括演示、談判、預算討論、策略、創意腦力激盪等。 
 
*此次專題講座由政治大學外文中心開設的課程「文創產業英文」設計，一起深入了解廣告製作過程。歡迎同學報名下學期的課程，敬請期待課程設計的更多特別講座，一同在各類主題中學習實用的英文！ 

講者：John Murn 
威斯康辛大學英語和新聞學雙學位 
在 VIS 實驗高中擔任大學顧問 
擁有超過 15 年的行銷與品牌策略經驗 
創辦 All Hands Taiwan 

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時間：2024 年 10 月 30 日（三）12:30~14:00 
地點：國際大樓 301 教室 
*本活動敬備限量餐盒。
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Are you curious about how to make advertising? Are you interested in how a creative idea transforms into a complete advertising campaign? Join our session to explore the communication junctures in the making of advertising!

In this lecture, John Murn will present the varied forms of communication required to take a concept for an advertising message from idea to a fully realized campaign. Because advertising is a creative industry that requires both business and creative considerations, this engaging session will illustrate the many kinds of interactions that advertising professionals navigate, spanning presentations, negotiations, budget discussions, strategy, creative brainstorming, and more.  
 
* ENGLISH WITH A PURPOSE! The session is designed as part of the course ‘English for the Cultural and Creative Industries’ (文創產業英文).Students can attend this event to gain a deeper insight into the ad-making process. Enroll next semester and stay tuned for more special sessions! 

Lecturer: John Murn 
Dual bachelor's degrees in English and Journalism from the University of Wisconsin 
College advisor at VIS Experimental High School 
Over 15 years of experience in marketing and brand strategy 
Founder of All Hands Taiwan  

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Date and Time: October 30, 12:30~14:00 
Place: International Building, Room 301
*Limited lunch Boxes are provided for the lecture.